Fashion Forward at Fifty: Tips and Trends

The Rise of Over 50 Fashion

Over 50 Fashion

When it comes to fashion, age is just a number. In recent years, the fashion industry has come to embrace women and men who are over 50 years old with a new paradigm of style. With better options for clothing and accessories, older adults no longer have to compromise comfort for style. Fashion designers and clothing retailers now recognize the potential of this customer base and have begun to create new looks specifically for those over 50.

Gone are the days of women over 50 being portrayed in clothes that were meant to be worn by their grandmothers. Nowadays, women in this age range are seen wearing trendy and fashionable clothes, while still maintaining a level of comfort. There are even models over 50 who are still walking the runways.

What makes this rise of over 50 fashion even more intriguing is the fact that it is not just limited to women. Men over 50 are now being targeted by fashion retailers as well. Gone are the days of older men being seen wearing boring polo shirts and khaki pants. Now, men over 50 can be seen wearing bold streetwear looks or well-tailored suits with sharp lines and fitted silhouettes.

What has made this shift possible is a combination of factors. For one, there is a larger population of people over 50 who are interested in fashion and have disposable income to spend on it. Additionally, the rise of social media has made it easier for older adults to keep up with current fashion trends and to connect with others who share similar interests.

Another factor in the rise of over 50 fashion is the fact that older adults are starting to realize that they don't have to compromise style for comfort. There are now more clothing options for older adults that are both fashionable and comfortable. This allows them to express their personal style while still feeling comfortable and confident.

In conclusion, the rise of over 50 fashion is not just a trend - it's a movement. Fashion retailers and designers are realizing that older adults are a valuable customer base and are starting to create more options specifically for them. As a result, we are seeing a new era of fashion that isn't just limited to young people, but instead includes people of all ages.

Are you interested in the latest trends in over 50 fashion? Our comprehensive guide on Latest Trends for 50 Plus will keep you updated and help you stay fashionable.

Challenges of Over 50 Fashion

Challenges of Over 50 Fashion

While the fashion industry has come a long way in terms of inclusivity, clothing options for those over 50 are still limited. This age group faces unique challenges when it comes to dressing stylishly and comfortably. Here are some of the major challenges of over 50 fashion:

Diversity of Body Shapes

Diversity of Body Shapes Over 50 Fashion

The over 50 age group can have a range of body shapes, including the pear-shaped figure, apple-shaped figure, hourglass figure, and rectangular figure. This diversity of body shapes makes it difficult for clothing brands to create clothes that fit everyone perfectly. It's important for those over 50 to find stores that offer a range of sizing and tailoring options to ensure a comfortable fit.

Age-Appropriate Choices

Age-Appropriate Choices Over 50 Fashion

As we age, our style preferences may change, and certain items of clothing may no longer be age-appropriate. For example, short skirts and crop tops may not be comfortable or flattering for those over 50. It's important to find clothing that is both stylish and age-appropriate. Look for classic, timeless pieces that will flatter your body shape and suit your personal style.

Comfort and Functionality

Comfort and Functionality Over 50 Fashion

Comfort and functionality are top priorities for those over 50. Clothes that are too tight or restrictive can cause discomfort and limit mobility. Functionality is also important - pockets and adjustable waistbands can make a big difference, and clothes that are easy to care for can save time and effort. Look for clothes that are made from quality fabrics and are machine washable or require minimal ironing.


In conclusion, there are challenges associated with over 50 fashion, including the diversity of body shapes, age-appropriate choices, and the need for comfort and functionality. However, with a bit of research and planning, it's possible to find clothes that fit well, are stylish, and make you feel confident and comfortable.

Invest in Well-Fitting Clothes

well-fitting clothes

One of the most important things to consider when it comes to over 50 fashion is investing in well-fitting clothes. Clothes that fit properly can make all the difference in how you look and feel. Not only are they more comfortable, but they can also help to streamline your silhouette and accentuate your best features.

It's important to take the time to try things on and find the right fit for your body type. Don't be afraid to ask for help from a sales associate, and always check the fit in different areas like the bust, waist, and hips.

When it comes to pants, make sure they fit well at the waist and hips, and consider tailoring them if needed. For tops, look for ones that skim over your midsection and don't cling. Consider trying different styles, like wrap tops or A-line dresses, to see what flatters your body the most.

Incorporate Classic and Timeless Pieces

classic fashion

Another important tip for over 50 fashion is to incorporate classic and timeless pieces into your wardrobe. These items will never go out of style and can be worn year after year. Plus, they often look more polished and put together than trendy pieces.

Some classic items to consider investing in include a white button-up shirt, dark-wash jeans, a trench coat, a little black dress, and a quality pair of leather boots or flats. These pieces can be easily mixed and matched to create different looks and are perfect for any occasion.

When shopping for classic pieces, look for quality materials and construction. These items should last you for years to come, so it's worth investing in something of good quality.

Accessorize to Add Personality and Style


Accessorizing is a great way to add personality and style to any outfit. Whether it's a statement necklace, a colorful scarf, or a fun pair of earrings, accessories can help to take a simple outfit to the next level.

When picking accessories, consider your personal style and what makes you feel confident. Do you prefer bold and bright pieces, or something more subtle and classic? Don't be afraid to mix and match different accessories to create a unique look.

Just be careful not to overdo it – too many accessories can overwhelm an outfit. Instead, focus on one or two statement pieces that really make a statement. And remember, always choose accessories that complement your outfit, not compete with it.

Over 50 Fashion Influencers

Over 50 Fashion Influencers

Age is just a number and these fashion influencers over 50 are proving it through their unique and stylish fashion choices. They are inspiring a generation to embrace their individuality and not let their age restrict them from expressing themselves through fashion. These women are redefining what it means to be stylish and fashionable over 50. Through their social media channels, they are sharing their fashion journey and tips on how to style different pieces. Here are some influential fashion influencers over 50.

Iris Apfel

Iris Apfel

Iris Apfel is an American businesswoman, interior designer, and fashion icon. She is often referred to as a fashion icon because of her eclectic and daring sense of style. She has contributed greatly to the fashion industry and at 100 years old, she's still making waves with her bold fashion statements.

Linda Rodin

Linda Rodin

Linda Rodin is a former fashion stylist and founder of Rodin Olio Lusso. She's known for her signature gray hair and eclectic style. Linda's fashion choices are understated yet chic, with a focus on accessories that compliment her outfits. Her love for vintage accessories is evident in her looks.

Baddie Winkle

Baddie Winkle

Baddie Winkle, whose real name is Helen Ruth Van Winkle, is an American internet personality and fashion influencer. She gained popularity for her unique style and vibrant personality on social media. Her bold fashion choices, which include bright colors and sparkly outfits, have inspired many to experiment with fashion and not be afraid to take risks.

Ari Seth Cohen

Ari Seth Cohen

Ari Seth Cohen is an American photographer, author, and blogger. He's known for his blog, Advanced Style, which features stylish women over 50. He has published several books on the subject, including "Advanced Style" and "Advanced Love." His goal is to break down stereotypes and showcase the beauty and style of older women.


These fashion influencers over 50 are proof that age should not limit your sense of style. They are inspiring people around the world to embrace their individuality and experiment with fashion. They show that fashion is not just for the young, but for everyone, regardless of age. Their unique style choices and bold fashion statements have left an indelible mark on the fashion industry and continue to inspire generations.

In need of timeless fashion pieces to add to your wardrobe? Discover our handpicked selection of Must-Have Fashion Items for 50 Plus and elevate your style effortlessly.

The Future of Over 50 Fashion

Over 50 Fashion Trends

The fashion industry has finally woken up to the huge potential of the over 50 demographic. In recent years, we have seen a shift in attitudes towards mature women and fashion. More and more brands are designing collections specifically with this age group in mind, which is good news for fashion-conscious women who don't want to be sidelined just because of their age. The future of over 50 fashion is exciting - here's what to look out for.

Body Positive Campaigns

Body Positive Over 50 Fashion

Body positivity is here to stay, and it's one of the most important trends to emerge in recent years. Brands are beginning to realise that women come in all shapes and sizes, and that there is no such thing as a "perfect" body. Over 50 women want to see real, relatable models who look like them, and who are celebrated for their unique beauty. Expect to see more diverse advertising campaigns featuring models with grey hair, wrinkles and curvier figures.

No More Age Restrictions

Over 50 Fashion Trends

The days of dressing "age-appropriately" are long gone. Over 50 women are no longer constrained by outdated rules about what they should and shouldn't wear. Instead, they want to experiment with new styles and trends, just like their younger counterparts. You're never too old to try something new, and the fashion industry seems to be finally catching up with this ethos.

Accessories Galore

Accessory Trends Over 50 Fashion

Accessories are a great way to update your wardrobe without breaking the bank. Over 50 women are embracing bold, statement pieces that add a pop of colour and personality to their outfits. From chunky jewellery to oversized bags, accessories can truly transform an outfit and make a statement. Expect to see more playful and colourful accessory options targeted at the over 50 demographic.

Sustainability and Ethical Fashion

Sustainable Over 50 Fashion Trends

Consumers are becoming increasingly conscious of the impact of fashion on the planet, and over 50 women are no exception. Brands are catering to this demographic with sustainable and ethical fashion options that are both stylish and environmentally friendly. Expect to see more recycled fabrics, eco-friendly materials and ethically sourced fashion, as designers begin to address the growing demand for sustainable fashion.

Looking for stylish clothing options for women over 50? Check out our Fashion Tips for Over 50 article. It offers valuable advice and inspiration for mature women.

Next Post Previous Post
No Comment
Add Comment
comment url